Saturday, 30 April 2011

creative pyramid

This is a shampoo advertisement. The brand of the shampoo is Vivel shampoo and the main function of this shampoo is anti-danduff. I think this ad has grab people's attention using celebrity appeal. The man is this ad is bollywood star and he will attract the interest of man user or his fans. The purpose of the testimonials in this ad is to gain credibility. Since the shampoo's function is to anti danduff, it will attract audience to find out more about this shampoo after they view this ad. This is a step where advertisement can create desire of audience. I think that the phrase " try it " is to encourage audience to take action to purchase this shampoo

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